Writing content for SEO is a challenge. The amount of information available for you to write about is oftentimes staggering, especially if you have an industry-specific or niche site. If you are using AI to write all that content, then the challenge becomes even greater. This article will outline 7 best practices that will help you succeed at maximizing your SEO through AI content.
Focus on the reader, not keywords
Many companies with an AI writing system use it to generate large volumes of documents, articles, and posts quickly and easily without human oversight. When a mere amount of written content is the goal, it's easy to see why they might not consider how that document is read by potential customers or presented in search engine results pages (SERPs).
One of the main focuses of SEO should be to think about so-called search intent: know what your reader is really searching for and optimize your content specifically for those searches. Keyword stuffing is not only annoying, but it can result in a low ranking because of the over-optimization penalty by Google.
One way to make sure you're keeping your reader in mind is to write for them as if you are talking to them. This means using an engaging and conversational tone, rather than a clinical or robotic one. For example, "This is our top-of-line model" sounds artificial, while "The Samsung Note 9 is the best phone you can buy" reads much more naturally.
Another tip on how to focus on human readers is to keep your topic and message simple and avoid industry jargon. The simpler you can make your topic, the less time and writing it takes to explain it, and the less likely you are to run into issues with low readability. It is much harder for a human reader to understand a complicated topic or message that was written (or generated by AI) using complicated language than one that is formulated in the simplest possible way.
AI is famous for its ability to understand, summarize, and rephrase complex ideas into a simpler version. You can, and should, leverage this capability when writing content for the web and SEO to ensure that your articles are well-written and easy to understand.
Writing for simplicity will help your content rank better in search, get more shares on social media, and have a better chance at converting readers into customers.
Another tip to make your writing more human-like (and thus better optimized for SEO) is to give specific examples that illustrate how your product or service has helped a customer, you'll be doing yourself a favor. Not only will this information be valuable to potential customers, but it will also help your SEO efforts by providing rich content on which to build links and rank for targeted keywords.
Use AI to Write Naturally
he best piece of advice I give to my clients is this: "Write for your audience, not your software." This is very difficult when the software wants to force unnatural phrases into sentences. Try to relax the AI requirements, and allow the system to choose words that are appropriate for it rather than forcing specific content into a template. The more natural you write in this way, the more effective your website will be at communicating with potential customers.
When it comes to using AI to generate SEO-optimized website content, it's important to remember that you should always write for your audience, not your software. This is difficult to do when the software wants to force unnatural phrases into sentences. However, if you can relax and allow the system to choose words that are appropriate for it rather than forcing specific content into a template, your website will be more effective at communicating with potential customers.
Don't Be Afraid to Use Humor
Humor is hard for AI, but it can work well if you can get the system to produce content that's interesting and engaging and yes, sometimes even funny, rather than robotic. People love to laugh, so why not give them something to laugh at, or at least smile about on your website? You don't have to make a joke about every topic, but if you can insert a bit of humor here and there, that's great. It is great to make humor a part of your audience-focused language instead of focusing on repetitive keywords.
Here is an example of a "joke" generated by Javis AI. As you can see, in this attempted joke, Jarvis actually is making fun of its (in)ability to write jokes:
"Knock knock - Who's there? - AI Writer - AI Writer who? - AI Writer who can't write jokes, but can write content that's engaging and sometimes funny."
Here is another (lame) attempt by Jarvis to write a joke:
A guy walks into a bar and asks for a beer. The bartender says "You're out of luck. We've been using AI to write all our content and it's much better than any human could ever do." The guy says "That's not true. I could write better content than any AI." The bartender says "OK, prove it." The guy sits down at the computer and starts typing. After a few minutes, he hands the keyboard to the bartender and says "See? I told you." The bartender reads what's on the screen and says "You're right. AI can't write humor."
If you are interested to learn more about Mr. Comedian himself, or maybe even let him write a few of his world-famous jokes for you, here is my review of Jarvis.ai.
Read It Before You Publish It
It's very easy to get excited about seeing finished content in under an hour, but don't forget that final step of proofreading your work for errors and inconsistencies. No matter how good the technology is, there will be typos and other issues that can make your company look bad if not corrected.
The best practice for proofreading is to read the content aloud. This will help you to hear any errors and make corrections. You can also ask someone else to proofread your work for you. This can help to find mistakes that you may have missed.
Another good way to proofread is to use a tool like Grammarly. This tool can help you to find mistakes in your content and correct them.
Make sure your website content is engaging and well-written so that your readers will stick around long enough to increase your Google Analytics KPIs and search engine rankings.
Always Remember the Human Audience
As a writer, you know that there's a big difference between writing for a machine and writing for a person. Try to keep both in mind while using AI systems to create content. When you proofread your work, read it out loud as though giving a presentation or talking to a friend. This will help you catch any issues that are more easily noticed by the human ear.
In other words, when you create content using AI systems, think about what your audience would want to know and how they'd like to find it. Focus on the problems and needs of your participants, and make sure you use a conversational, engaging tone.
And remember that your audience is always human. No matter how clever the AI system you're using, it can't replicate the warmth, understanding, and connection that comes from communicating with another person. So always keep your readers in mind, and write content that engages and informs them.
This means thinking about what they want to know and how they'd like to find it. Focus on the problems and needs of your participants, and make sure you use a conversational, engaging tone.
Collaborate (don't fight) With Your AI partner
For some companies, an AI writing system is used as simply another tool for their writers to use when creating new content. For others, it's the primary method of generating copy on their website. There's no reason an AI system and a human writer can't work together, so always remember that you're not in competition. You can help each other out by sharing ideas and information on your reader demographics.
Remember, your AI partner is always learning, so if you find that a particular topic or type of content is working well for you, be sure to let your AI know. It will assimilate that information and use it to create even better content for you in the future. You might be surprised at some of the ideas your AI system comes up with on its own. By working together, you can create truly exceptional content that's both SEO-friendly and engaging for your readers.
Use AI Writing Sparingly
Finally, some people feel more comfortable writing all of their content by themselves rather than using an AI system. This is a decision that every company needs to make when dealing with their unique audiences, but using an AI system should never replace a professional writer. There's no reason why you can't use the two tools in tandem to create relevant and engaging content for your website.
When it comes to website content, there's no reason to skimp on the quality. Make sure that all of your content is well-written and engaging, whether you're using AI or a professional writer. By following these seven tips, you'll be able to create SEO-optimized content that your audience will love!
One of the best ways to ensure that your website content is high quality is to use an AI system to help generate it. AI systems can help you come up with ideas for topics and can even help you write the content itself. However, it's important to use AI sparingly - don't rely on it completely! The technology isn't just there yet. A professional writer can help you tremendously with creating engaging and relevant content that will keep your audience coming back for more.
Wrapping Things Up
There's no doubt that artificial intelligence (AI) is changing the way we live and work. But what many people don't realize is that AI is also changing the way we write. AI systems are becoming very good at creating content that is both SEO-friendly and engaging for readers.
The above best practices have helped me implement AI systems successfully in my work as a writer and a marketer. By using these practices, you'll be able to successfully use AI-generated content for your website or blog.
So if you're looking for a way to create more content without having to do all the work yourself, using an AI system may be the perfect solution for you. Just follow these seven tips to get started!
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