AI Press Release Writer
Generate publication-ready press releases in AP style — free, unlimited, no sign-up
Describe your announcement — product launch, funding round, hire, partnership, milestone — and get a full AP-style press release with headline, dateline, lead, supporting paragraphs, quote, boilerplate, and contact block. Ready to send to journalists. Free, no sign-up.
Example Output
Anatomy of a press release
A press release is not an ad — it's a ready-to-publish draft of a news story, written in a format journalists can lift verbatim if they want to. That format hasn't really changed in decades: a headline stating the news, a one-sentence subhead adding context, a dateline, a lead paragraph that answers who-what-when-where-why, two to four supporting paragraphs, a direct quote from an executive, a boilerplate paragraph about the company, media contact info, and the closing ### symbol that signals end-of-release.
Because the format is so rigid, the interesting part isn't structure — it's what you choose to emphasize and how clearly you can state the news. This generator handles the structure automatically so you can focus on the angle.
How to use this tool
Good press releases come from specific inputs:
- State the news in one sentence — if you can't, the release will be muddled too
- Provide the who — company name, spokesperson name and title, relevant partners or investors
- Provide the numbers — funding amount, customer count, revenue, growth rate, whatever is newsworthy and specific
- Pick the type — launch, funding, hire, partnership, acquisition, milestone
- Optionally provide the real quote if you have one from a founder or customer
- Click generate. The output follows AP format and is typically 300–500 words — ready to send to a distribution service or a journalist
What actually gets a press release picked up
The unglamorous truth is that format is table stakes. What gets coverage is whether the news is actually news — and whether you send it to the right journalist with a short, personal pitch. A perfectly-formatted press release sent cold to a general press list typically gets zero pickup. The same release sent with a personalized note to three journalists who cover your space regularly can get real coverage.
Use this generator for the draft, but spend your time on targeting. Identify the 5–10 journalists who actually write about your category, write them a two-sentence pitch, and attach the release. That's the difference between 'sent a press release' and 'got press coverage'.
Why use aiwriter.ai's press release writer
Most free press release generators produce stiff, obviously-templated output that journalists learn to ignore at a glance. This generator uses a modern LLM prompted specifically for AP style and press release conventions — headline + subhead, dateline format, quote attribution, boilerplate structure, contact block, and the closing ###. The output reads like a press release from a PR firm, not from a template filler.
No sign-up, no usage cap, no industry filter. Write releases for B2B software, consumer products, crypto, cannabis, adult, or any other category that safety-trained tools refuse to touch.
Frequently Asked Questions
Is this press release generator free?
Yes — completely free, no sign-up, no cap on the number of releases you can draft.
Does it follow AP style?
Yes. The structure, headline capitalization, dateline format, quote attribution, and the closing ### are all written to AP press release standards. Journalists and PR distributors expect this format, so matching it matters.
Can I use it for my startup's funding announcement?
Yes. Funding announcements are one of the most common press release types and the generator handles them well — round size, lead investor, participating investors, use of proceeds, and the standard founder quote. Fill in the specifics and you'll get a clean draft.
Will journalists actually pick up a press release I generated?
A well-written press release is necessary but not sufficient. Pickup depends on newsworthiness, your target publication's beats, and whether you have relationships with the journalists you're pitching. The generator gives you a professional draft — getting it read is a separate problem that PR tools and personal outreach solve.
Can it include quotes from my CEO or customers?
Yes. If you provide the actual quote, the generator uses it as-is. If you ask it to write a quote in a specific person's voice, it generates a placeholder quote you can either use or replace with a real one — the placeholder usually sounds better than founders think their own quote will, but you should always run it by the person being quoted.
What press release types does it handle?
Product launches, funding announcements, executive hires, partnerships, acquisitions, milestones (customer count, revenue, user growth), award wins, event announcements, and crisis response statements. Pick the type in your input and the structure adjusts.
How long is a good press release?
Most good press releases are between 300 and 500 words. Longer than that and journalists lose interest; shorter than that and you haven't given them enough to write their story. This generator targets the sweet spot.